Office and Administration -  MARKET RESEARCH ANALYST 

Kids vs Food: Brussels Sprouts; Vegemite; Blue Vein Cheese; and Oysters!!! Let's Analyse

Which Eggs to Buy?

Do rebrands work? Can you trademark an X?

Kids vs Food: Brussels Sprouts; Vegemite; Blue Vein Cheese; and Oysters!!! Let's Analyse

 Primary Middle  Secondary

Australian Curriculum General Capability: Critical and creative thinking
Australian Curriculum General Capability: Personal and social capability
Australian Curriculum General Capability: Literacy

Australian Curriculum General Capability: Numeracy

Cooperative Learning Activity

1. As Market Research Analysts for the food industry, you are to research and analyse the relationship between children and food. Read through the whole activity before you start.

In a group of 3 - 5 students, you are to read and summarise the following article from The Conversation 5 July 2017

2. Share with each other your findings.

3. Play the following video and work out the steps so you can test the content at your school.  List these steps.

KIDS vs. FOOD #4 - BRUSSELS SPROUTS
https://youtu.be/6eY7-d6DWpo

4. Conduct the same type of experiment on a group of 5 - 7 students from different ages and backgrounds at your school using the steps you have got from the video. 

You and your group of 3 - 5 students might wish to conduct the experiment with only one food item [from the list below] and collate your findings with other members of your class. Remember, one person is to video tape the reactions of the students who are eating the food.

You are going to extend this initial experiment to also include:

• Brussels Sprouts;

• Vegemite;

• Blue Vein Cheese and

• Oysters

5. The Analysis.

Analyse the reactions of the participating students and compare their reactions to those students in the video. Are they similar? Different? How?

In the article from The Conversation, it states: "These three reasons (your DNA, past food experiences and your environment) help decide the foods you like or dislike."

Are the three reasons stated in the article evident in your findings?

Was there any differences between these foods?

6. You are to create a presentation about the facts you have discovered and incorporate your recommended marketing strategy to encourage students to eat these food items.

Which Eggs to Buy?

Middle  Secondary

Australian Curriculum General Capability: Numeracy

Australian Curriculum General Capability: Ethical Understanding

Australian Curriculum General Capability: Personal and social capability

Philosophy

Cooperative Learning Activity

Local Copy:Teacher Instructions;  PPT

Local Copy: Student Worksheet

These documents and PPT have been updated in 2024.

Students:

Introduction
There is continued debate about “Free Range” eggs and “Caged” eggs in Australia. The groups involved include Government, Farmers or Producers, and Animal Activists. They have different viewpoints and these are sometimes contradictory.
   
You are to investigate and come to your own view. Remember at all times, you are to give a reasoned response based on evidence rather than opinion.

Readings
    
Form into groups of 4 – 5 students to complete this activity.

Divide the reading work, write up a summary, and share with the group. As a group, kept being informed as a group, so you can make reasoned responses. Also look at the dates, the updates and authors.

The Conversation 10 August 2022	The Conversation 9 August 2022
The Conversation 5 July 2021	The Conversation 12 February 2018
The Conversation 1 August 2017
Older resources You will need to decide whether to use them or not!
The Conversation 1 December 2017	The Conversation 10 November 2016
The Conversation 27 July 2016	The Conversation 21 November 2011

Other activities

Why do you buy particular eggs [pg10]

Table of Prices - Woolworths Online 2018 & 2024 - investigate the changes in prices; % increases; description changes.

Conduct a survey of families in your class about their egg buying habits using Survey Monkey.

What were the main reasons for buying particular eggs?

Discussion

Taking into consideration all the points of view, answer the following question as a class:

Is it ethical to eat caged eggs? Y/N Why? Why not?

Philosophy

 Optional Extra: Philosophy Discussion

Look at these two articles in more detail:

The Conversation 4 October 2013

The Conversation 1 December 2017

In pairs, come up with 2 Inquiry or Thinking questions from these articles and write them up on the whiteboard.

Discuss them as a class.

Additional Activity: Testing the Freshness of Eggs, at the Quality Assurance Inspector.

Do rebrands work? Can you trademark an X?

 Secondary

Australian Curriculum General Capability: Critical and creative thinking
Australian Curriculum General Capability: Personal and social capability
Australian Curriculum General Capability: Literacy

Cooperative Learning Activity

1. With a partner, you are to read the following article from The Conversation 26 July 2023 Use the Cornell Note-taking Method to summarise this article together.

2. Summarise the main arguments and discuss with a partner.

What arguments are presented in the article?

3. Conduct a market research on the question: Should Musk have changed "Twitter" to X? with people who both use Twitter and those who don't.

What is your analysis?

4. What do most students use as their social media platform? How different is the functionality of these different social media platforms to now X?

Graph these responses.

What would you recommend to X from a younger person's perspective to retain or increase their user base?

6. What extra information is given here? Would students use this new "X" platform? Why? Why not?

5. Discuss with a partner. Share with the class.