Marketing Officer

Make a Flip Book Ad
Make a Jingle for a Product
Create a Slogan for Tourism Australia's website
Gruen: We're back! Spin Free!
Create a School Flyer and Distribute it!

Make a Flip Book Ad

Primary Middle Secondary

Australian Curriculum General Capability: Literacy

Cooperative Learning Activity

Pair work

1. In pairs, look at the following videos of some famous Australian ads: Video

Toyota's "Bugger" ad
https://youtu.be/nRxcGnBpvVs

Life.Be in It.
https://youtu.be/LQ5KC1s3YZo

Qantas: I still call Australia home
https://youtu.be/Kwfuo8ESa5E

Tourism Australia Ad with Paul Hogan
https://youtu.be/Xn_CPrCS8gs

Reflection. What made these great ads?

Discuss

Discuss with your partner.

Create

3. You are going to create an ad about Australia today!

Go to the following website to see how to make a Flipbook

How to make a Flipbook

4. Using a flip book, make an ad about Australia or an Australian product!

What/Who will you target for your marketing genius?

5. Share with the class. Who used:

Humour?
Factual information?
Emotional "pulls"?

Make a Jingle for a Product

Primary Middle Secondary

Australian Curriculum General Capability: Literacy

Australian Curriculum General Capability: ICT Capability

Australian Curriculum General Capability: Critical & Creative Thinking

Cooperative Learning Activity

Pair work

1. In pairs, you are going to create a new jingle for an Australian product.

Read through the whole of this activity before you start so you have some ideas as you go along.

With a partner, listen and look at some famous Australian Jingles:

Slip, Slop, Slap
https://youtu.be/7juelCXC1-k

I like Aeroplane Jelly
https://youtu.be/dJZ2w6Q_Uww

Louie the Fly
https://youtu.be/QcO2UlIMkpo

Original Vegemite Commercial
https://youtu.be/YNiOZInvLog

Reflection. What characteristics of these jingles that are similar? What elements would you like to copy? Write these down in your book and share with a partner.

3. Decide together: What product would you like to create a jingle about?

Here are some suggestions:

a. a new apple using an Australian indigenous apple called Muntries and a modern apple. Click here to learn more about Muntries [under Pomologist]

b. Upple [under Pomologist]

c. Carrots: Just Veg [under Olericulturist]

Shredded Carrot

d. Tasmanian eels

Which product did you decide to create a jingle about??? Why???

4. More research!

Use the following website to research how to write a jingle:

Write Jingles: Process

5. Use Audicity (download from here) to create a Jingle for a product.

Audicity

6. Share your jingle with the class.

Create a Slogan for Tourism Australia's website

Primary Middle Secondary

Australian Curriculum General Capability: Literacy

Australian Curriculum General Capability: ICT Capability

Australian Curriculum General Capability: Critical & Creative Thinking

Australian Curriculum Cross Curriculum Priorities: Aboriginal and Torres Strait Islander histories and cultures

Cooperative Learning Activity

1. In groups of 4 - 5 students, you are going to create a slogan for Tourism Australia's website.

Investigate

Investigate the Tourism Australia's website.

Look

Look at the website - does it appeal to you? Why? Why not? Discuss as a group.

Research

2. Research.

Look

Look at the following site

How to write a good Slogan

What as a group, will you take from these tips?

3. As a group, create a new slogan that you would be proud of!

Gruen: We're back! Spin Free!

Secondary

Australian Curriculum General Capability: Literacy

Australian Curriculum General Capability: Critical & Creative Thinking

Australian Curriculum General Capability: Personal and social capability

Cooperative Learning Activity

Gruen website

Context: The Gruen was first established in 2008 as the “Gruen Transfer” - an ABC Australian television program focusing on advertising. In shopping mall design, the Gruen transfer (also known as the Gruen Effect) is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.

1. You are to become part of the Gruen team!

2. Select a group of 5 team members.

Video Analyse

3. You are to view and analyse the following videos – ads from universities as part of their marketing campaigns:

Western Sydney University: Deng Thiak Adut Unlimited (Deng's story - Life on the Job)
https://youtu.be/_lfeX8h4vSo

Charles Darwin University Open Day 2021 Highlights
https://youtu.be/hzgvGSPc9h0

Australian Catholic University
https://youtu.be/3dipV86MExU

Reflection. Which ad did you enjoy the most? Why? In your group, discuss together which ad had the most impact for you?

Discussion

Discuss the following as a group:

Who is the audience? How old?
Appeal to audience – does it appeal? Why? Why not?
Message: What was the message? Did it appeal? Why? Why not?
Was there a story? What was it about?
Appropriate music? Why? Why not?
Cast or images. Did you like the visual effects? Why? Why not?
Which video appeal to you directly? Why?
Would you consider going to this university after seeing the university’s ad? Why? Why not?
What would you change to make it more appealing to you or your class mates?

Optional Extra

Look at any episode of Gruen to see when Will Anderson pits two marketing companies against each other in making an ad. Choose ONE and discuss.

Create a School Flyer and Distribute it!

Primary Middle

Australian Curriculum General Capability: Critical and creative thinking
Australian Curriculum General Capability: Personal and social capability
Australian Curriculum General Capability: Literacy

Australian Curriculum General Capability: Numeracy

Australian Curriculum General Capability: ICT Capability

1. In groups of 3 - 4 students, you are going to create a school flyer advertising your school. To help you, you are to go to CANVA Flyer

There is a video on this page which gives you the ideas and plans on how to use a free flyer maker. As a group, you need to view this video [you might need to view it several times].

2. Your group needs to write the text and gather photos of the school. You might collect the school's logo. As a marketing officer, you need to sell your school. This means you select images and text about all the good things at your school.

3. DON'T order the prints from CANVA. Just convert your design to a PDF and get your school to print it.

4. Flyer Distributor. As a class, you are to go to your local mall. Think about where the best spots are in the mall to distribute the most flyers.

Make sure your uniform is perfect - you are selling your school. You must be in your group.

5. Back in your classroom. What did you learn about being a flyer distributor? Was it hard? Were some people rude? How did you cope?

An example of a School Flyer

Curlewis School
(Source: Reasy Design)