Charity Fundraiser
Fundraising Manager
Political Fundraiser
Volunteer Organiser
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Fundraisers coordinate functions for the purpose of
raising funds for organizations. They organize events, design marketing, and
promotional materials, and recruit sponsors.
Organize
activities to raise funds or otherwise solicit and gather monetary donations
or other gifts for an organization. May design and produce promotional
materials. May also raise awareness of the organization's work, goals, and
financial needs.
Fundraisers help organizations meet
short- and long-term financial goals. They accomplish this by finding
individuals, corporations, and foundations in their communities who may be
interested in donating money to the cause.
It’s the fundraiser’s job to communicate the organization’s mission to
external stakeholders and maintain positive relationships with donors. They
are also often involved in recruiting volunteers, writing grant
applications, and delivering presentations—all requiring strong
communication skills.
In this role, the fundraiser will
use their expert communication skills and keen sense of initiative to spot
fundraising opportunities, develop relationships with potential donors, and
manage fundraising campaigns. By coordinating events, writing proposals, and
recruiting and leading volunteers, they will hone their speaking, writing,
and leadership abilities while moving the organisation closer to its
financial goals.
Fundraisers plan and oversee
campaigns and events to raise money and other kinds of donations for an
organization. They ensure that campaigns are effective by researching
potential donors and examining records of those who have given in the past.
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Specialisations:
The following are examples of types
of fundraisers:
-
Annual campaign fundraisers
solicit donations once a year for their organization. Many nonprofit
organizations have annual giving campaigns.
-
Capital campaign fundraisers
raise money for a specific project, such as the construction of a new
building at a university. Capital campaigns also raise money for
renovations and the creation or expansion of an endowment.
-
Major-gifts fundraisers
specialize in face-to-face interaction with donors who can give large
amounts.
-
Planned-giving fundraisers
solicit donations from those who are looking to pledge money at a future
date or in installments over time. These fundraisers must have
specialized training in taxes regarding gifts of stocks, bonds,
charitable annuities, and real estate bequests in a will.
Knowledge, skills and attributes
To be successful as a fundraiser, you should demonstrate excellent
written and verbal communication skills, plus strong leadership qualities.
Ultimately, a top-notch fundraiser should be able to perform under pressure,
possessing exceptional organizational and presentation skills.
- Communication skills - fundraisers need
impeccable communication skills in order to communicate the message of
their organization so that people will make donations.
- Creativity and persuasion
skills
- Detail-oriented
- fundraisers must be detail oriented because they deal with large
volumes of data, including lists of people’s names and phone numbers,
and must comply with state and federal regulations. Failing to do so may
result in penalties.
- Good organizational skills
- fundraisers manage large campaigns and events that require planning
and organizational skills to succeed.
- Strong leadership qualities
- many fundraisers manage large teams of volunteers and must be able to
lead them without having the usual incentive of pay at their disposal.
(Source:
Get Fully Funded)
Duties and Tasks
The fundraiser's responsibilities
include developing fundraising programs, recruiting sponsors and volunteers,
and encouraging support through promotional activities. They also develop
and maintain professional relationships.
- Researching potential
sponsors or donors
- Writing funding proposals
and sending these to potential sponsors
- Creating marketing and
promotional activities - create a strong
fundraising message that appeals to potential donors
- Developing fundraising
events
- Organizing campaigns that
will lead to donations
- Training volunteers
- Develop corporate fundraising programs, such as employer
gift-matching
- Monitor progress of fundraising drives
- Compile or develop materials to submit to granting or other funding
organizations
- Develop and maintain media contact lists
- Develop strategies to encourage new or increased contributions
- Recruit sponsors, participants, or volunteers for fundraising events
- Direct or supervise fundraising staff, including volunteer staff
members.
- Secure commitments of participation or donation from individuals or
corporate donors
- Prepare materials for charitable events, such as fundraising
envelopes, bid sheets, or gift bags
- Identify and contact potential donors
- Create or update donor databases -
maintaining records of sponsors
- Establish fundraising or participation goals for special events or
specified time periods
- Explain the tax advantages of contributions to potential donors
- Identify and build relationships with potential donors
- Monitor budgets, expense reports, or other financial data for
fundraising organizations
- Attend community events, meetings, or conferences to promote
organizational goals or solicit donations or sponsorships
- Contact corporate representatives, government officials, or
community leaders to increase awareness of organizational causes,
activities, or needs
- Design or produce materials such as posters, Web sites, or
newsletters to promote, market, or advertise fundraising events
- Develop fundraising activity plans that maximize participation or
contributions and minimize costs
- Develop or implement fundraising activities, such as annual giving
campaigns or direct mail programs
- Evaluate the success of previous fundraising events
- Direct or coordinate web-based fundraising activities, such as
online auctions or donation Web sites
- Plan and direct special events for fundraising, such as silent
auctions, dances, golf events, or walks
- Solicit cash or in-kind donations or sponsorships from individual,
business, or government donors
- Write speeches, press releases, or other promotional materials to
increase awareness of the causes, missions, or goals of organizations
seeking funds
- Conduct research to identify the goals, net worth, history of
charitable donations, or other data related to potential donors,
potential investors, or general donor markets
- Coordinate transportation or delivery of materials, supplies, or
donations for fundraising events
- Secure speakers for charitable events, community meetings, or
conferences to increase awareness of charitable, nonprofit, or political
causes
- Write and send letters of thanks to donors
- Write reports or prepare presentations to communicate fundraising
program data
- Ensure that all legal reporting requirements are satisfied
Working conditions
Most fundraisers work full time.
Some attend fundraising events on nights and weekends, possibly requiring
additional hours. Some fundraisers may need to
travel to locations where fundraising events are held. Events may include
charity runs, walks, galas, and dinners.
Most fundraisers raise funds for an
organization which employs them directly, although some fundraisers work for
consulting firms that have many clients.
Fundraisers spend much of their time communicating with other employees and
potential donors, either in person, on the phone, or through email.
Education and training/entrance requirements
Fundraisers typically need a
bachelor’s degree and strong communication and organizational skills.
Employers generally prefer candidates who have studied public relations,
journalism, communications, English, or business.
Degrees in other subjects also may be acceptable.
Internships and previous work
experience are important in obtaining a paid position as a fundraiser. Many
fundraising campaigns rely on volunteers having face-to-face or
over-the-phone interaction with potential donors. It is important for the
fundraiser who organizes the campaign to have experience with this type of
work.
Professional development
Training is primarily on the job. Expect responsibility and autonomy early,
with opportunities to work in various roles.
It's likely you'll be given the opportunity to complete some short courses,
tailored for the not-for-profit sector, ranging from foundation-level
courses for new starters, to specialist and experienced fundraiser courses
in, for example, legacy or corporate fundraising.
Undertaking these courses will help you learn about different methods of
raising money and securing resources. It will also provide you with useful
opportunities for networking.
Employment Opportunities
Laws vary by state, but many states
require some types of fundraisers to register with a state authority.
Fundraisers can advance to
fundraising manager positions. However, some manager positions may also
require a master’s degree, in addition to years of work experience as a
fundraiser.
Typical employers are charities,
although their size, structure and purpose vary tremendously. Other
organisations that employ fundraisers include:
- hospitals
- educational establishments
- arts organisations
- churches
- political parties
- other local, national and
international fundraising agencies.
The main characteristic of these
organisations is that they are dedicated to the promotion of a particular
cause rather than to making a profit.
Fundraising managers work for non-profit organizations
and charities. Fundraising managers supervise and coordinate all operations
within an organization that generates money. They work closely with an
internal team, as well as external clients, donors, and various members of
the community.
The fundraising manager is responsible for
building good relationships with prospective donors and clients across
multiple sectors, communicating with the broader public and internal teams,
delegating tasks, and drawing up plans to ensure annual targets are met.
They need to be well organized, proactive, and
have the ability to inspire those around them.
A successful fundraising manager should stay
informed on marketing strategies, and be comfortable doing research on
different sectors. A great fundraising manager should have sharp public
speaking skills and be able to deliver presentations to a range of
audiences.
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Knowledge, skills and attributes
- Bachelor's degree in PR,
Fundraising, or any related field (preferably a master's degree)
- 3-5 years of fundraising
experience
- Previous experience in sales
or marketing also acceptable
- Sound knowledge of the
sector
- Experience managing a team
- Excellent written, verbal,
and telephonic communication skills
(Source:
Better Team)
Duties and Tasks
- Conducting research on
fundraising opportunities
- Writing, submitting, and
uploading press releases as required
- Writing funding proposals
and submitting these to potential donors
- Preparing quarterly budgets
- Coming up with ingenious
ways to raise awareness
- Implementing a variety of
marketing strategies and promotional campaigns
- Organizing and attending
non-profit events and networking with relevant stakeholders
- Establishing good
relationships with staff, members of the public, and the media
Working conditions
Fundraising
managers work full time. Some attend fundraising
events on nights and weekends, possibly requiring additional hours.
Education and training/entrance requirements
- Bachelor's degree in PR,
Fundraising, or any related field (preferably a master's degree)
- 3-5 years of fundraising
experience
- Previous experience in sales
or marketing also acceptable
Employment Opportunities
Fundraising managers are employed by:
- Educational services; state, local, and private
- Religious, grantmaking, civic, professional
and similar organizations
- Administrative and support services
- Arts, entertainment, and recreation
- Healthcare and social assistance
Employment of fundraisers is projected to grow faster than the average for
all occupations. Employment growth will be driven by the continued need of
nonprofit organizations to collect donations in order to run their
operations.
Many nonprofit organizations are focusing on cultivating an online presence
and are increasingly using social media for fundraising activities. As a
result, social media platforms have created new avenues for fundraisers to
connect with potential donors and to spread their organization’s message.
Job prospects for fundraising managers are
expected to be good because organizations are always looking to raise more
donations. Candidates with internship or volunteer experience in nonprofit
and grantmaking organizations should have better job opportunities
Charity fundraisers seek to increase individual and group
contributions by building relationships and exploring new
fundraising opportunities. Networking is an
important part of the role of a charity fundraiser since success
depends heavily on being able to forge positive relationships with
supporters. Charities fundraisers encourage people and organisations
to donate money to good causes. Charities and not-for-profit
organisations rely on donations and funding, and they employ
fundraisers to help keep these coming in. Fundraising is a paid
role: it's not the same as shaking a bucket in the street as a
volunteer (although fundraisers may organise street collections and
help out).
Another aspect to your role
will be to raise awareness of the charity's work, aims and goals. In
larger charities, you'll usually specialise in one particular area
of donation. In smaller charities, you may cover several types of
fundraising.
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Alternative names:
Charities Fundraiser
Specialisations:
-
Corporate fundraisers raise
money from businesses in various ways, from organising payroll giving to
agreeing sponsorship of major events. This may suit someone with a good
understanding of business.
-
Trust and statutory
fundraisers bid for trust and grant money. This may appeal more
to people who enjoy research and preparing proposals.
-
Community fundraisers are the
main point of contact for most mainstream fundraising involving members
of the public. Community fundraising will suit those who can work with
people from all walks of life and are keen to get involved in a variety
of fundraising activities.
-
Major donor fundraisers
focus on developing relationships with key supporters who can donate
high-value gifts. Often this is a role to which experienced fundraisers
progress.
-
Legacy fundraisers encourage
supporters to consider leaving a gift to the charity in their will. This
type of fundraising may suit people with an interest in law or
accountancy.
Knowledge, skills and attributes
Recruiters look for candidates who are confident and organised.
Other essential skills and qualities include:
- a passion for the not-for-profit sector and a
commitment to your charity's cause
- creativity, imagination
and an entrepreneurial attitude towards fundraising
- the ability to influence others using excellent written and spoken communication skills
- sales and negotiation abilities
- IT and social media skills
- resourcefulness - a proactive attitude, drive and
enthusiasm to carry out projects to conclusion
- the ability to build and maintain professional relationships
- initiative and the ability to solve problems
- the capability to work under pressure and meet deadlines
- good presentation and networking skills
- the ability to meet financial targets
- drive and enthusiasm
- the ability to motivate, manage others
and work as part of a team
- resilience, particularly when faced with setbacks
- sensitivity to the needs of volunteers and donors
- a willingness to carry out a range of administrative tasks
- excellent organisation, administrative and
project management skills
(Source:
Third Sector)
Duties and Tasks
As a charity fundraiser, you may typically:
- make contact with individuals or companies who may be interested in
donating to your charity
- develop and plan new and imaginative fundraising initiatives
- organise ongoing fundraising events such as charity auctions,
sponsored or promotional events, fun runs,
house-to-house or door-to-door collections
- planning donation campaigns and events
- recruit, train, inspire volunteers
and coordinating their work
- inspire new supporters to raise money, while maintaining and
developing relationships with existing supporters
- motivate and facilitate supporters to maximise the funds they raise
- keep records of fundraising activities and money raised
- manage and update databases to record donor contact and preference
information
- manage the running of retail outlets or online sales
- increase funds by researching and targeting charitable trusts whose
criteria match the charity's aims and activities
- control budgets and meet targets for the amount of money raised
- writing reports and press releases
- report your performance to managers, trustees and donors
- raise awareness of the charity and its work at local and national
levels, e.g. giving talks to groups or seeking photo opportunities with
the media, press releases or direct mail
- come
up with new ways to acquire funding – through events, online advertising
or legacy-giving campaigns, for example – is a particularly important
part of the job. In smaller organisations, fundraisers may need to
manage communications and events for donors as well
- write applications and mailshots, using direct mailing to reach a
range of potential and current donors
- develop and coordinate web-based fundraising,
online auctions and merchandise sales
- carry out risk analysis and balance time-cost
ratios to focus effort on the fundraising activities that are most
appropriate and will have the highest chance of success.
Working conditions
In a full-time job you would work around 35 to 40 hours a week. Weekend and
evening work is common, especially in jobs that involve organising events.
Larger charities may offer flexible working. Availability to work out of
hours is often required, e.g. to attend evening or weekend events and
meetings. Time off in lieu is usually offered. Charity fundraisers may be
provided with a company car.
Part-time work in this sector is also common, as smaller charities may not
have the budget to employ a full-time fundraiser.
Around 40% of voluntary sector staff work part time.
Job-sharing and career breaks are possible. Self-employment and freelance
consultancy are possible, usually after a few years' experience.
Short-term contracts are common, especially in event fundraising, and this
can result in job uncertainty.
You could be based in an office, or may do some of your work from home. You
may have to travel to give presentations and attend events and meetings.
You may also be responsible for an outbound call centre that fund raises for
one or more charities.
The majority of employees are women.
Tools and technologies
Fundraisers spend a great deal of time on the phone and
using computers especially Excel to record donors.
Education and training/entrance requirements
Charity fundraisers come from a wide
range of backgrounds. Most charity fundraisers would have a degree, but
employers would also be interested in your skills, experience and commitment
to working in the not-for-profit sector. Relevant degrees would include
qualifications in marketing, public relations, or communications. To get
into degree courses you usually need to gain your senior secondary school
certificate or equivalent.
There are routes into becoming a
charities fundraiser for both graduates and school leavers.
For graduates, any degree is acceptable for entry into the profession.
However, qualifications in management, marketing, communications or public
relations may be helpful.
Voluntary work with a charity or not-for-profit will strengthen your
application. It'll demonstrate that you have some understanding of how the
voluntary sector operates, and how funding and donations help keep
organisations running. Look for opportunities via your university or contact
your local volunteer centre.
The field of international
development is particularly competitive and so a relevant undergraduate or
Masters degree is desirable.
Employment Opportunities
Employment of fundraisers is projected to grow faster than the average for
all occupations. Employment growth will be driven by the continued need of
not-for-profit organisations to collect donations in order to run their
operations.
Larger charities with a fundraising department and an established staffing
structure may offer greater scope for promotion and career development. In
smaller charities though, you'll usually gain an excellent breadth of
experience due to being responsible for a range of fundraising activities.
Your career path in fundraising might involve moving from volunteering to
fundraising officer, then to fundraising manager, head of fundraising in a
small charity or a middle management role in a large charity. Eventually
becoming a director of fundraising in a small charity, or head of a
fundraising department in a large charity.
If you want to specialise in a particular area, such as corporate or trust
fundraising, there will be more opportunities in larger charities since they
are more likely to have several fundraising teams. Large charities also
require the full range of business functions, so you could move into
specialist areas such as operations, database management or marketing and
communications.
Organisations that will receive less financial support than in the past,
such as colleges and universities, may need fundraisers to solicit donations
to make up for shortfalls.
More non-profit organisations are focusing on cultivating an online presence
and are increasingly using social media for fundraising activities. As a
result, social media has created a new avenue for fundraisers to connect
with potential donors and to spread their organisation’s message.
The skills you develop as a fundraiser, such as strategic thinking, project
management, networking, and public relations, are useful and highly valued
by employers both within and outside the voluntary sector. Highlighting your
commercial awareness and business skills may help with a sideways move into
the private or public sector. Corporate social responsibility is a growing
area where jobs may emerge.
Vacancies in small organisations are likely to be advertised locally. Look
at community news sources, follow social media pages that post about local
charity opportunities and contact your local council for voluntary service
or volunteer centre for ideas.
Jobs in larger organisations may be advertised in the national press and on
specialist websites.
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