Advertising account executives coordinate the development of advertising campaigns and act as the liaison between clients and advertising agencies. They research a client’s products, services, target markets and competitors. Having this background knowledge allows these advertising specialists to meet with clients to discuss and identify their advertising needs, marketing goals and budget. This information is then used to brief the rest of an advertising team and guide them in creating a campaign. Advertising account executives present the team’s proposed campaign to the client for approval and any modification.


ANZSCO description: Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Alternative names: Advertising Account Director, Advertising Account Executive, Advertising Account Manager, Advertising Professional, Creative Director (Advertising)


Knowledge, skills and attributes

An advertising account executive needs:

• a high level of creativity and imagination

• excellent communication and interpersonal skills

• excellent organisational skills

• to be able to work well under pressure

• strong negotiation skills

• the ability to absorb and analyse information quickly and thoroughly.
  

Working conditions

Advertising account executives generally work in offices for specialist advertising agencies or within an organisation’s advertising division. Advertising account executives may also work in production areas within for example, a television studio or printing company. They regularly meet with clients at their workplaces. Advertising account executives usually work as part of a team, which may include an art director, copywriters and graphic designers. Work is pressurized as different advertising companies often compete for the same client account, and then have to meet client requirements within strict deadlines. Most advertising account executives work long hours – often that means early mornings, into the evening and on weekends.

Tools and technologies

Advertising account executives use standard office equipment, such as computers, telephones and printers. They must be in regular contact both with their clients and with other team members so they usually use a mobile phone and a laptop computer with a wireless internet connection. They may also use audiovisual equipment, such as projectors and computer packages such as PowerPoint for presenting ideas and final campaigns to clients.
 
Education and training/entrance requirements

To become an advertising specialist you usually have to complete a degree majoring in marketing, advertising or communication and media studies.

 

 

Copywriters write the words used in advertising campaigns, known as the 'copy'. Copy can include scripts to be read for TV and radio advertisements, or the text that appears in print and online advertisements, some copywriters may also write shorts song, or jingles, for radio and TV. They work closely with other professionals in the advertising field, including graphic designers, multimedia developers and market research analysts, to develop effective advertising campaigns that meet their client's requirements. Copywriters may think up the names of products, develop slogans and decide which features of a product should be emphasised in promotional material.


ANZSCO description: Designs and composes written material to advertise products and services.

Knowledge, skills and attributes

A copywriter needs:

• a high level of creativity

• excellent communication skills

• to be able to work as part of a team

• the ability to work under pressure

• an insight into human behaviour and what motivates people

(Source: SEO Clerks)

 

 

 

Working conditions

Copywriters in Australia often work in advertising firms and offices in the metropolitan regions, though there may be opportunities for freelance work or to work from home. They may occasionally be required to travel to client's workplaces to examine products and services being advertised. The working hours can be long, and may include evenings and weekends, particularly when working to tight deadlines.

 

Tools and technologies

In addition to standard office equipment, such as computers and photocopiers, copywriters may also use a range of audio-visual equipment. They may record video and audio samples as part of an advertising pitch, or watch and listen to recordings from competitors or old campaigns as part of their research.

Education and training/entrance requirements

You may be able to work as a copywriter without any formal qualifications and get training on the job. However, entry into this occupation will be improved by obtaining a formal qualification in advertising, marketing, communications or other related area.

Artistic and creative ability is essential to working as a copywriter and most employers will require you to present a portfolio of work to demonstrate your creative abilities.

VET qualifications and degree courses in these fields are widely available at TAFE Colleges and universities throughout Australia. 

 

 

 

The chief marketing officer (CMO) of a company is the master of marketing, the boss of the brand, the president of products…in other words, they’re kind of a big deal. As a part of the C-suite, they report directly to the CEO. The areas they oversee typically include brand management, marketing, product development, pricing, customer service, sales, communications, and product distribution.

Since social media jobs often overlap the borders between marketing, communications, and customer service, they’re likely the highest ranking staff member the social media team would report to in many companies. The CMO oversees everything related to selling a company’s products and services. Their role is broad and requires both creative and analytical thinking.

They plan, develop, and work with various teams to execute new marketing and advertising campaigns. They also coordinate all of the previously mentioned teams and supervise the design of new products and ads. Plus, they conduct advanced market research to make important decisions on budgeting, pricing, and distribution.

At the end of the day, the CMO likely decides on an organization’s social media budget, too—so they’re the one the social media team needs to convince about the value of social media.

Many companies use the term Marketing Director with the same meaning as CMO. However, some management and marketing experts stress that a CMO has a wider role than a marketing director. The chief marketing officer has to collaborate and keep pace with the other c-executives (‘c’ = ‘chief’). This is vital if the company is to adapt in today’s rapidly-shifting market.

The chief marketing officer is in charge of developing marketing plans to increase sales and growth. CMOs also create strategies to promote brand recognition and give the company a competitive advantage. Product development and distribution chain management are important elements of a CMO’s focus.

   
ANZSCO ID: 131112
  
Alternative names: CMO
  
Knowledge, skills and attributes

• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

• Solid understanding of market research and data analysis methods

• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

• Understanding of different business disciplines (IT, finance etc.)

• Proficient in MS Office and business software (e.g. CRM)

• A leader with both creative and analytical capabilities

• Outstanding communication (written and verbal) and interpersonal abilities

• BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus

• Mental ambidexterity

• Executive-level influence

• Agility

• Numeracy

• Customer advocacy

• Vision

• Team player

• Passion for learning

(Source: Market Business News)

 

Duties and Tasks

• “Listen” to the trends of the market and direct the market research efforts of the company

• Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands

• Define marketing strategies to support the company’s overall strategies and objectives

• Develop a feasible marketing plan for the department and oversee its day-to-day implementation

• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”

• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

• Build a highly efficient team of marketing professionals

• Create a solid network of strategic partnerships

• Planning, implementing, and overseeing all marketing and advertising campaigns.

• Liaising with sales and public relations teams to align objectives.

• Growing and developing the in-house marketing team.

• Building a network of reliable external agencies and marketing professionals.

• Conducting market research and staying abreast of competitor positioning.

• Contributing to new business development initiatives.

• Budget management.

Working conditions

These professionals work in an office setting that typically includes the following characteristics:

Usually works indoors and spends the majority of time looking at a computer screen to conduct market research, collect and analyze data, and generate reports
Usually works typical business hours of 8 a.m.-5 p.m. Monday-Friday, with some occasions to work into the evenings or over weekends when facing tight deadlines
Employs moderate amounts of travel to satellite offices and client sites
Meets with managers, supervisors and executives of collaborating departments

Education and training/entrance requirements

Chief marketing officers must possess at least a bachelor’s degree in marketing, although most companies prefer or even require an MBA plus 10 years or more of experience in marketing and advertising and several years of managerial experience.

Individuals can also hold degrees in creative disciplines, including journalism, communications, advertising or public relations. Additionally, possessing a working understanding of economics, accounting and data analysis may be necessary for an individual in this position.

Deloitte - 5 Roles of the CMO
(Source: Deloitte)

 

 

 

A creative director is the head of the artistic side of marketing. While a CMO is probably more concerned with finances and operations, creative directors have a cohesive vision of design and messaging to sell a product or service. They are often one of the lead roles in an advertising agency or a high-ranking member of the marketing department that reports directly to the CMO.

As the creative lead of an organization, the creative director works with designers, artists, sales staff, marketers, and copywriters to plan and execute the perfect ad campaigns. They typically come up with key concepts and themes for ad campaigns, then guide and approve work from designers and copywriters along the way. On top of that, they need to keep up with the latest trends in design, advertising, and marketing to keep their creative work fresh and relevant. Plus, they lead creative teams and develop creative guidelines for their department. In most companies, they serve as mediators between creatives and marketers when it comes to planning ad campaigns.

Since social media is a key part of any modern advertising campaign, creative directors also have final say on the design and copy of any social media ads that an organization pushes out. So while a CMO may have control of the budget for social media advertising, the creative director oversees the ads themselves.

ANZSCO ID: 225111
  
Alternative names: Advertising Agency Creative Director,
 

Knowledge, skills and attributes

Experience is a key prerequisite for a creative director position. Job descriptions typically ask for at least five to eight years of experience. Top candidates have a strong understanding of industry trends and creative tools, such as Adobe Creative Suite. Experience performing or managing a range of creative positions, such as graphic designer, art director and copywriter, is important. Expert knowledge of the business side of design is a major plus.

It’s essential that creative directors have stellar communication, presentation, problem-solving and project-management skills, too. The best creative directors have elevated soft skills that enable them to inspire creativity and work well with different personality types — all while juggling various projects.

• Excellent verbal and written communication skills

• Familiarity with a variety of software programs, such as Photoshop, InDesign, and Flash

• Knowledge of how to develop brand identities through multi-channel marketing

• Good comfort level interacting with high-profile clients and industry professionals

• Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media

• Recent hands-on experience with applying design, copy, or web best practices

• Professional business skills, such as negotiation, project management, and leadership

• Web design experience an advantage, especially using HTML5 and WordPress

• Talent in presenting information concisely and accurately, with keen attention to detail

Want to be a Creative Director? What Does A Creative Director Do?
https://youtu.be/Af7Tos7f5_o

 

Duties and Tasks

• Mentor and encourage creative team members to foster a positive work environment

• Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team

• Participate in and provide regular opportunities for professional development and growth to team

• Report progress of projects at major stages of their conception, creation, and execution

• Ensure designs and content reflect consistently and positively the brand image and company ideals

• Work with internal and external strategic partners to create products using the most current industry best practices

• Serve as a liaison between the marketing and creative team and between the creative team and individual clients

• Manage the creative process from concept to completion

• Translate marketing objectives into clear creative strategies

• Work closely with multidisciplinary project teams, particularly IT

• Lead and direct the creative team in the production of all marketing collateral

• Ensure visual communication and brand standards are met

• Oversee client pitches and proposals

• Oversee profitability, deliverables, timelines and budgets

• Meet with clients or upper management to explain campaign strategies and solutions

• Review work, troubleshoot and provide feedback to creative teams

• Remain actively involved in hiring and training creative staff

• Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers

• Anticipate problems that may impede a project from completing on time and implement solutions

How To Get Promoted To Creative Director - Career Advice for Graphic Designers and Creative Pros
https://youtu.be/nv-RkAMCmDo

 

 

Working conditions

The creative director guides all projects and is responsible for the overall quality of work produced by the creative department. Depending on industry focus and the company’s needs, the creative director’s role may shift. And while some creative directors take on a purely managerial role, others keep one foot in the trenches, helping to generate the big ideas.

The job of a creative director is to lead a team that may be composed of graphic designers, artists, or other creative professionals. They would be involved in every aspect of a collaboration from the idea phase to the execution. During a project, they supervise and guide copywriters, artists, and designers to create a work, such as a website, an advertisement, or an email campaign. They report to a chief marketing officer (CMO) for major decisions and approvals, but they do most of their work independently, using their professional judgment to manage the day-to-day details of their projects.

Education and training/entrance requirements

Creative directors usually possess a bachelor's degree or higher in a background relevant to their industry. For instance, a creative director leading teams to create commercials may have a degree in marketing or graphic design. Professionals in this industry must work well under pressure as they manage diverse teams working on multiple projects under strict deadlines.

 

 

Advertising Art Directors work to the Creative Director and are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts. An advertising art director typically oversees the work of other designers and artists who produce images for television, film, advertisements, Internet or video games. They determine the overall style or tone desired for each project and articulate their vision to artists who submit images, such as illustrations, graphics, photographs, charts and graphs.

 

ANZSCO ID: 2251
  
Alternative names: Art and Marketing Professional
  
Knowledge, skills and attributes

To become an advertising art director you would need:

• creativity and imagination

• good art and design skills, including an understanding of photography and printing

• excellent communication and teamworking skills

• good computer skills

• a good eye for detail

• the ability to work under pressure and to strict deadlines.

(Source: Artisan Talent)

 

Duties and Tasks

As an advertising art director, you’ll work in a team of people like copywriters, who’ll provide words to go with your visual images. Each project will begin with a briefing about the client, the product, the target audience and the advertising message that you need to put across.

Your duties will vary, but on a daily basis you may:

• work closely with the copywriter to create original ideas that fit your client's brief

• produce storyboards (for TV commercials) or sketches of your ideas

• present the ideas to the agency’s creative director and account team

• help to present ideas to the client and receive feedback

• hire graphic designers, artists, photographers or film companies to produce the artwork or TV ads

• choose studios or locations and attend photo or film shoots

• make sure that budgets and deadlines are met

• oversee the final editing of the finished advertisements.

You can often work on several projects at once, under the supervision of a Creative Director.

Working conditions

You would usually work Monday to Friday, but your days may often be longer than 9am to 5pm if you had deadlines to meet.

You would usually be based in an office, but you may also travel to meet clients or visit film studios or locations where advertisements are being made.

Education and training/entrance requirements

You can work as an advertising art director without formal qualifications, but employers usually require senior secondary school certificate or equivalent. You will probably get some on-the-job training. Art directors would usually have a number of years experience in more junior roles in advertising agencies.

Entry to this occupation may be improved if you have a degree in graphic design and have considerable experience in the advertising field. You may also consider degrees in advertising, communications or fine arts. To get into these courses you usually need to gain your senior secondary school certificate or equivalent.

Employment Opportunities

Advertising art directors will continue to be needed to oversee the work of graphic designers, illustrators, photographers, and others engaged in artwork or layout design.

In the publishing industry, job opportunities may decline as traditional print publications lose ground to other media forms, but new opportunities may arise in electronic media and Internet-based publications.

Rather than focusing on the print layout of images and text, art directors for newspapers and magazines will design web pages that incorporate a variety of photographs, illustrations, infographics, graphic designs, and text images.

 

 

 

 

A flyer distributor, also known as a leaflet distributor, hands out flyers to promote events, venues or establishments. The job is referred to as “flyering” in the trade.

A flyer distributor is usually employed by an establishment, event promotion, or event planning company to market an event or establishment through handing out flyers to the public.

Flyer distributors can be assigned to post flyers through front doors or to hand out leaflets at a given station, usually outside the institution building or a potential ‘hotspot’ for customers, for example outside a student union to promote nightclub events.

 

(Source: AMS Promotions)

 

ANZSCO ID: 5619

Alternative names: Leaflet Distributor, Flier Distributor,

Knowledge, skills and attributes

Being a flyer distributor can seem like a simple job but requires a great deal of skill in the public relations domain. Interpersonal and people skills are extremely important and are required constantly throughout shifts.

Flyer distributors must:

• be enthusiastic and polite

• be able to handle public confrontation effectively and calmly to diffuse potentially difficult situations

• speak English to a high standard

• have the capacity to remember information regarding their promotion and be able to answer questions eloquently

• be able to work in teams to calculate the most efficient way to cover ground

• be prepared to work outside in all types of weather

• persevere despite set backs or rejections

• be physically fit in regards to delivery door to door

• be confident and assertive

 

(Source: IVE Group)

Duties and Tasks

Flyer distributors are often considered as the key marketing personnel for promotions, occasions and establishments. They are directly ‘public-facing’ and are responsible for supplying the community with the information regarding the business, event or promotion that they are sponsoring.

• Handing out flyers to the general public at strategically chosen locations

• Distributing flyers through residential front doors or to businesses

• Having an in depth knowledge of the information they are handing out and be a point of information for people with queries

• Being enthusiastic about the event or establishment they are promoting

• Covering as many people/houses as they can in order to market as widely as possible

Working conditions

Flyer distributors often work outside in all weathers and are strategically placed to gain the most exposure. They usually work in teams, covering different areas in order to promote in the most efficient manner.

The job can include a great deal of walking if flyering is door to door. The hours can be during the day or late into the night – hours are usually related to what the leaflet is marketing and the target audience.

Flyer distributors can be paid hourly for their time, or paid per the amount of leaflets delivered.

Flyer distributors are the public face for companies and events and therefore need to be polite and enthusiastic at all times, and are required to be knowledgeable regarding the details of what they are marketing. As the public face of the event/company, distributors are required to answer any questions around the information they are handing out.

They will usually be strategically allocated to a location that will gain the most successful ratio of distribution to custom, therefore must make themselves familiar with the location and understand how to market effectively in that area.

(Source: AMS Promotions)

Distributors will be the face of a company or event in the general public and therefore will constantly be interacting with different people. This means that flyer distributors must be prepared for all kinds of reactions, including negativity and rudeness.

Flyer distributors usually work either afternoon shifts or night shifts.

Afternoon shifts are usually shorter whereas night shifts can start quite late and be slightly longer. Night shifts may start around 11pm so flyer distributors have to be prepared for late nights, and be prepared for the evening to become colder.

Distributors are responsible for their own safety and, when working on night shifts, should be conscious of danger and position themselves in the safest places within the confines of their given location.

Tools and technologies

A flyer distributor needs to have a backpack containing the flyers as well as a water bottle and something easy to eat. You also need to wear suitable footwear and to ride a bicycle. You need to wear suitable clothing for the weather conditions. They must also be prepared to deal with pets that may be in gardens or come to the door.

(Source: APA)

 

Sometimes a uniform is supplied for flyer distributors such as a sweatshirt of t-shirt as extra promotion of the event or establishment. In cases where a uniform is not supplied, specifications may be given by the employer on what is suitable to wear, or the distributor may have to make the personal decision. Clothing should be suitable for both the event and the weather.

It would be a good idea to have the flyers in packets of a certain number and to record that number as you are mostly paid by the number of flyers distributed.

Education and training/entrance requirements

No formal academic qualifications are needed to be a flyer distributor.

Experience is not necessary to be a flyer distributor but companies will often look to employ people who have been involved in marketing or flyer distribution before as it gives a reputable image.

Previous knowledge of the establishment or the event being promoted are also useful, especially if experienced firsthand, as this shows the employer that the distributor has an understanding and knowledge base for any questions that may be posed by the public.

 

(Source: Oppizi)

Employment Opportunities

Flyer distribution is the first step in a marketing campaign for businesses and therefore is often the ‘on the ground’ service of the marketing and promotion team. Employers can be:

• Restaurants

• Campaigns and charities

• Nightclubs and bars

• Service businesses

• Goods businesses

• Government departments

• Politicians

• Universities and educational establishments

Career progression for flyer distributors can include Flyer Distribution Team Leader, Campaign Leader, Online Marketing Representative, Head of Marketing and Promotion.

Flyer distributors often move sideways in companies and become salespeople, social media managers, event organisers and sales and marketing team leaders.

 

 

Related Jobs or Working with these Jobs

 

Artist	Graphic Designer	Illustrator	Marketing Research Analyst
Multimedia Specialist	Photographer	Salesperson Sales and Marketing Manager	Social Media Manager Community Manager (Social Media) Digital Marketing Officer/Specialist Digital Producer or Digital Campaign Manager Interactive Media Manager Social Media Analyst Social Media Consultant Social Media Specialist Social Media Strategist
Sports Administrator Sports Marketing Manager	Visual Merchandiser	Web Designer

 

 

Materials sourced from
Jobs & Skills WA [Advertising Specialist; Marketing Specialist; Copywriter]
CareerHQ [Advertising Art Director; ]
CMO [8 skills chief marketing officers cant live without;]
Workable [CMO; ]
BetterTeam [CMO; ]
Indeed [CMO; ]
Creative Recruiters [Creative Director; ]
Robert Half [Hot Job Creative Director; ]
Glassdoor [Creative Director; ]
MyJobSearch [Flyer Distributor; ]
Your Career [Advertising Specialist; Marketing Specialist; Copywriter; Advertising and Marketing Professional; ]