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Amusement, Fitness and Sports Centre Managers organise, control and promote
the activities, facilities and resources of amusement, fitness and sports
centres.
Amusement Centre Managers manage amusement centres,
showgrounds or theme parks.
Fitness Centre Managers manage fitness centres. They
may coach, instruct and train clients.
Fitness centres provide personal exercise and fitness training facilities
for members of the public. These establishments exist in both the public and
private sectors; public sector fitness centres are administered by local
government authorities, while private sector operators include large
companies, healthcare facilities, hotels, resorts, cruise liners,
educational institutions and health and fitness companies that operate as
regional, national or international franchises, such as Fitness First and
Virgin Active.
Amusement, Fitness and Sports Centre Managers manage
all aspects of the day to day operations, including: staff schedules,
special events, staff training and recruitment, health and safety, marketing
and development.
ANZSCO ID: 1491
Alternative names:
Amusement, Fitness and Sports Centre Manager
Specialisations: Aquatic Centre Manager,
Golf Course Manager, Indoor Sports Centre Manager, Squash Centre Manager,
Stadium Manager, Tennis Centre Manager, Ten Pin Bowling Centre Manager,
Bridge Club Manager, Fairground Operator, Video Arcade Manager.

(Source:
Blog Dandk)
Knowledge, skills and attributes
Employers look for Amusement, Fitness and Sports Centre
Managers who can provide good customer service, have strong people skills,
and are well organised and presented. Employers also value responsible and
trustworthy managers.
As a fitness manager, your core responsibilities will
involve meeting revenue targets through marketing and promotional
activities, and recruiting and training staff for customer service and
personal trainer roles.
At all times, you’ll be focusing on providing a satisfactory and enjoyable
customer experience, whilst ensuring that high standards of hygiene, health
and safety are met.
You’ll also be responsible for handling supply and procurement activities
and dealing with equipment manufacturers to ensure that all pieces of
exercise equipment comply with the required safety standards.
Furthermore, you’ll be preparing and maintaining detailed records of
day-to-day operations, managing finances and writing reports as required by
regulatory authorities and local councils.
- an interest (but not necessarily outstanding
performance) in physical fitness and sport
- good interpersonal, time management and
organisational skills
- good teamworking skills and the ability to lead and motivate a team
- business acumen, creative thinking and problem-solving
- energy and resilience
- flexibility and multi-tasking skills
- computer literacy
- a customer-focused, approachable and outgoing personality
- the ability to relate to the requirements of customers from all age
groups and sectors of society

(Source:
Blog Dandk)
Duties and Tasks
- planning and organising the range and mix of
entertainment, attractions, amusement machines and fitness programs to
be offered by the centre
- organising publicity to promote facilities and
attract clients
- scheduling games and competitions
- selecting, training and supervising staff
- ensuring facilities are properly maintained and
conform to safety standards
- may undertake coaching, fitness instruction and
training of clients
- may plan and organise catering facilities
Working conditions
Amusement, Fitness, and Sports Centre Managers typically work in-house at a
large facility. These may be concert arenas, gyms, stadiums, or other
establishments of an amusement, fitness, or sports nature.
Education and training/entrance requirements
Management experience or extensive industry
experience is needed to work as an Amusement, Fitness or Sports Centre
Manager. Formal qualifications might be useful but aren't essential. A
course in business management, sport or fitness might be helpful.
At least three years of relevant experience may
substitute for the formal qualifications. In some instances relevant
experience and/or on-the-job training may be required in addition to the
formal qualification.
Did You Know?

The Gyms and Fitness Centres industry has strongly grown
over the past five years while undergoing considerable structural
change. The emergence of budget gym chains and premium functional
fitness gyms has stimulated most of the industry's growth.
Franchises like Anytime Fitness and Jetts Fitness have undergone
exceptional growth over the five-year period, attracting new
customers with their affordability and accessibility. The rapid
growth of functional fitness-based gyms has attracted affluent and
time-poor consumers, and supported industry revenue growth. However,
a decline in discretionary income over the past three years has
contained the industry's expansion. Overall, industry revenue is
expected to grow at an annualised 4.8% over the five years through
2018-19, to $2.5 billion.
Health consciousness has increased over the past five years, with
consumers becoming more aware of the benefits of physical activity.
This trend has been fuelled by wider social trends, such as a
growing audience for social media fitness models and ongoing
promotions by governments. Further industry growth has occurred as
more affordable gyms have expanded. Budget 24-hour gyms generally
operate without staff, and wage savings flow down to consumers in
the form of cheaper membership prices. However, industry revenue is
expected to grow by 2.6% in 2018-19, slightly slower than the
five-year average, due to market saturation.
Market saturation is anticipated to play a major part in the
industry's slower revenue growth over the next five years. Gym
membership numbers are forecast to increase at a slower rate than
they did over the past five years, as niche gyms catering to all
segments of the population have already accessed most consumer
markets. These gyms include full-service gyms, women-only gyms and
budget 24-hour gyms. However, forecast strong discretionary income
growth is anticipated to drive demand for premium gyms over the next
five years. Single-visit programs such as Medibank's GymBetter will
also potentially slow revenue growth, as infrequent users scale back
their gym costs to pay smaller per-visit fees. Industry revenue is
forecast to grow at an annualised 3.1% over the five years through
2023-24, to $2.9 billion.
(Source:
IBIS World)
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